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IFA 2015
Community Team Peter_S.
Community Team

Product & Events

IFA 2015

Author: Sony Europe

Live blog

New IFA products


We like to use our annual press conference at IFA as an opportunity to announce our latest products, innovations and technologies, and this year was no exception. But don’t worry if you missed out on our live-stream of the conference, because we’ve compiled everything that you need to know below...


Colourful new Hi-Res Audio lineup


First and foremost, we announced our new range of ‘h.ear’ headphones and a fresh Walkman model that will spice up anyone’s world with incredible Hi-Res Audio quality and eye-catching colours.

The h.ear series features both over-the-head and in-ear style headphones. The over-the-head ‘h.ear on’ models feature a gorgeous, minimalistic design that fits snugly over the user’s ears compared to conventional headphones, while the in-ear ‘’ models are the world’s first Hi-Res headphones equipped with digital noise cancelling functionality. Plus, with a choice of five unique colours to choose from, they’re ideal for those looking to enjoy superior sound while also making a memorable fashion statement.

We’re also releasing the NW-ZX100HN Walkman, the latest model in the ZX series that represents the ultimate pursuit of great sound quality. It features Hi-Res digital noise cancelling capabilities, and will also be sold together with our h.ear in headphones so you can dive right into your Hi-Res music collection without being distracted by the outside world.

H.ear more


The Xperia Z5 family


Introducing our latest smartphones, the flagship 5.2" Xperia Z5 and the 4.6" Xperia Z5 Compact, which manages to fit all of the functionality and features of the larger model into a compact body. Both of these new models feature our most powerful smartphone camera yet, with a 23 megapixel sensor and the fastest autofocus that’s ever been seen in a smartphone.

Both models also come with a fingerprint sensor on the power button for an easy and ultra-secure way of unlocking your device, and as always the gorgeous design is waterproof and dust-proof - a relief for even the clumsiest of mobile phone users.

But these two models aren’t all. We’re also launching the Xperia Z5 Premium, which has been proudly heralded as the first smartphone in the world to feature a 4K display. This means that not only can you capture 4K video using the phone’s camera, but you can then watch it back in native 4K quality on the phone’s display itself. You can then simply attach your Z5 Premium to a 4K TV via MHL connection and share your latest 4K footage with family and friends on the big screen.

And finally, for the full Sony smartphone experience (or should that be Xperi-ence?) there’s the new MDR-NC750 Hi-Res headset, which features noise cancelling and is the only tool you’ll need to unlock the full potential of the audio technology integrated into the Xperia range.

Discover the XPERIA Z5




Having previously been available in the U.S for a few months now, we’re finally introducing the slim and super-sized BRAVIA X91C 4K TV to European markets. This model has all of the same features as our X90C model including the new 4K Processor X1 and advanced Sony picture technologies including Triluminos and X-Reality Pro, but boasts a breathtaking 75-inch display.

And let’s not forget about Android TV, the new platform that allows for unparalleled access to a multitude of content, intuitive operation and unrivaled integration and cross-functionality with smartphones. Think of it less like a TV and more like a complete entertainment hub.


Project Morpheus


News about our Project Morpheus virtual reality (VR) system has been circulating for a while now, but it’s here at IFA where you find the future of gaming on display for the first time ever in Europe. By simply wearing Project Morpheus on your head, you’re transported to an immersive and hyper-realistic virtual world that really does need to be experienced to be believed. It’s as if you’ve been thrown right inside the very game that you’re playing.

Every tilt, rotation and movement of your head is precisely tracked so that as you move, the virtual world in which you inhabit also moves naturally and intuitively in real-time. Plus, with a high-resolution OLED display and the ability to render images at 120 frames-per-second, Project Morpheus produces amazingly smooth visuals and achieves a sense of presence that pushes the boundaries of gaming.

The future of gaming


Life Space UX


We’ve been making some major progress when it comes to Life Space UX - our range of products that help to create entirely new ways of interfacing with the physical spaces in our home - and we were proud to showcase two new additions to the family at IFA this year. Despite its compact 10-inch size, the Portable Ultra Short Throw Projector is able to project an image between 21-inches and 50-inches in size and can be set up wherever you see fit, whether that be a kitchen worktop or bedroom wall. There’s also the Symphonic Light Speaker, a light-illuminating speaker that fills every corner of the room with crystal clear sound.

Both of these new products, along with the already available 4K Ultra Short Throw Projector and LED Bulb Speaker, aim to fundamentally change the way users interact with their living spaces, and are a giant leap forward towards a more modern and intuitive way of living.

Discover Life Space UX

Press Releases



Sony BRAVIA™ TV is Ultra-slim, ultra-smart and now ultra-sized: meet the new X91C


h.ear Headphones and Walkman

Style your Music with Sony’s Hi-Res Personal Audio Range


NW-ZX100HN Walkman

More Options to Enjoy High-Resolution Audio on the Move


in-car Hi-Res Audio

Sony showcases in-car audio excellence at IFA 2015



Fill Your Room with Exquisite Musical Excellence with Sony’s New Compact Audio System

More videos


Celebrate every detail'

Celebrate every detail with the new Sony 4K Ultra HD Televisions. Experience the magic of details in our new 4K Television Commercial.


Making VR a Reality

Put yourself at the center of new worlds by slipping on a visor-style virtual reality headset, currently in development by Sony Computer Entertainment.


Hi Res Colour Headphones

The bold new MDR-100AAP headphones from Sony are the perfect combination of style and sound quality.


Xperia Z5 Premium

Ultimate smartphone Xperia Z5 Premium redefines mobile entertainment with the world’s first 4K UHD smartphone display and 4K Ultra HD upscaling technology


Hi-Res In-Ear Headphones

Who said that you have to sacrifice sound quality for elegant design? With the new Sony h.ear range, you can enjoy the best of both worlds.

#SONYIFA @ Instagram


#SONYIFA @ Twitter


Where's the link to live-streaming?

Hi @vladkeke,


The livestream video will appear at the top of this page tomorrow.


GMT and UK time are not the same thing during the summer. I think you mean BST (British Summer Time) ?

You should fix this really, it's confusing otherwise.
Ex Commander (Was always on)

Well spotted @Ricky_D;-) it's fixed now. See you tomorrow.


@Drewde sorry but i cant see any video yet? the show is in 1-1.5 hours? how come it's not setup yet?
Ex Commander (Was always on)

@vladkeke a lot of time ;-) it will appear around 2:45BST



Will there be any mention of the ongoing faults, issues, lack of updates or lack enthusiasm from Sony?  Or are Sony just going to fleece more of its customers of their hard earned cash?

Explorer dont know what ur talking about i have a sony xperia z for 2.5 years now. its the best phone i ever had(had samsung, lg and nokia before that). its still waterproof, it stills works and no cracks in it only a slight fragment flew off the edge when dropped on concrete from 2 meters. lol! its also updated regularly, has contests with xperia lounge for free tickets/;gifts and it works great with playstation network!

cant wait for z5!


@vladkeke I am in the exact same boat as you mate. I can't wait to see what is in store for the Z5 announcement. Very excited

as  mentioned, will SONY announce any reason why the 2015 BRAVIA Android sets have not been addressed or if there is going to be any continued support for them? There is a whole lot of people that would like answers for the 2015 TV's over here SONY.... if you can be bothered to look or listen!!!


z5 z5 z5 z5 z5!!


 Excited about everything and waiting to hear when it will be released to get it!